STRATEGIC MARKETING LEADERSHIP WITHOUT THE FULL-TIME COST
Get expert CMO-level marketing guidance for your business without committing to a full-time executive hire.
WHY CHOOSE LYL MARKETING AS YOUR FRACTIONAL CMO?
Achieve strategic growth with tailored marketing solutions designed for your unique business needs. Our fractional CMO services offer both strategy AND execution that drives measurable results.
Strategic Direction for Growth
Align your marketing efforts with clear, actionable strategies that drive long-term results.
A Cost-Effective Solution
Get executive-level marketing expertise at a fraction of the cost of hiring a full-time marketing leader.
Customised Marketing Roadmaps
Every strategy is tailored to your business goals—no one-size-fits-all solutions.
Hands-On Execution
We go beyond advising by managing and implementing campaigns that deliver measurable outcomes.
Resource Amplification
Access to our trained marketing support team means you get more done without increasing headcount.
Flexible Engagement
Adjust our involvement based on your changing needs, from full marketing leadership to focused project work.
ROI Focused
Every recommendation and action is tied to measurable business outcomes, not just marketing metrics.
STRATEGY + EXECUTION + RESULTS
Unlike many consultants who deliver strategies and leave you to figure out implementation, LYL Marketing provides end-to-end Fractional CMO services:
Strategic Direction
Market research, competitive analysis, and comprehensive marketing planning
Team Leadership
Guidance and direction for your existing marketing team and external agencies
Hands-On Execution
Direct management of campaigns, content creation, and marketing initiatives
Project Management
Seamless coordination of all marketing activities to ensure deadlines and quality standards are met
Performance Tracking
Regular reporting and analytics to measure success and guide optimisations.
We don't just tell you what to do—we help you get it done.
Collaborative Approach
I work as an embedded partner, not just an external advisor, ensuring my strategies integrate seamlessly with your team and goals.
Proven Experience
I've successfully helped businesses like Philia Labs increase visibility, generate leads, and achieve transformative results.
Authenticity & Transparency
I believe in building trust through honest communication and delivering on what I promise.
Who I help
We specialise in guiding businesses with over $1M in revenue and startups ready to launch. Our expertise ensures you have the marketing direction needed for sustainable growth.
AMPLIFY YOUR MARKETING CAPACITY
When you work with LYL Marketing, you gain access to more than just strategic expertise. Our clients benefit from our trained marketing support team who can execute day-to-day tasks efficiently and cost-effectively.
Ready-to-Deploy Marketing Support:
Social media content creation and scheduling
Email newsletter setup and management
Workflow automation implementation
Basic design work using Canva
CRM data management and reporting
Administrative marketing tasks
This means you can leverage high-quality support without the overhead of hiring and training additional staff—getting both strategic direction and tactical implementation in one package.
OUR PROVEN PROCESS
1. COMPREHENSIVE AUDIT & STRATEGY (Weeks 1-4)
We begin every engagement with a thorough assessment of your current marketing efforts, target audience, and competitive landscape. This forms the foundation for a detailed marketing strategy and plan that outlines specific activities, KPIs, and goals by month and quarter.
2. PRIORITISATION & PLANNING (Week 5)
Together, we'll identify quick wins and long-term initiatives, creating a roadmap that aligns with your business objectives and resource capacity. We'll determine required time commitments and set clear expectations for deliverables.
3. IMPLEMENTATION & MANAGEMENT (Ongoing)
Once the plan is approved, we shift into execution mode—managing campaigns, directing team members, coordinating with agencies, and ensuring all marketing activities stay on track and on budget.
4. MEASUREMENT & OPTIMISATION (Monthly)
Regular performance reviews allow us to measure progress against KPIs, identify improvement opportunities, and adjust tactics as needed to maximise results.
Any additional ad hoc requests outside the planned deliverables can be accommodated with transparent pricing based on scope and requirements.
“I have had the privilege of working with Yee Lin since October 2024, during which she has served as Philia Labs’ fractional Chief Marketing Officer. In this short time, Yee Lin has delivered transformative results for our marketing efforts and brand growth.She defined and executed a brand awareness strategy targeting consumers, a cold email outreach campaign for allied health professionals, and a robust sales funnel. These initiatives have significantly increased brand visibility, leading to over 50 consumer demos within just two months.
Yee Lin’s work ethic is excellent — despite working overseas, she never skips a beat, staying highly responsive and maintaining the same level of dedication as if she were on-site. Her teamwork, expertise in digital marketing, patience, and remarkable adaptability in our fast-paced startup environment make her an invaluable asset.I wholeheartedly recommend Yee Lin for any senior marketing executive role that requires creativity, strategy, and relentless commitment.”
Let's Elevate Your Business Today
Connect with us to explore tailored strategies that drive growth and success for your brand.
FAQs
Find answers to your most pressing questions about our Fractional CMO services.
A Fractional CMO is a part-time marketing leader who brings strategic expertise to help businesses achieve their marketing objectives. They provide the leadership of a full-time Chief Marketing Officer but on a flexible, cost-effective basis. A fractional CMO works closely with your existing marketing team or manages outsourced marketing functions. They design and implement marketing strategies, optimize campaigns, and measure performance to ensure everything aligns with your business goals.
A fractional CMO takes the lead on your marketing efforts. Their responsibilities include:
- Strategy Development: Creating and refining a tailored marketing strategy that supports your business goals.
- Team Leadership: Managing internal marketing teams or working with external partners, overseeing outcomes, and ensuring alignment.
- Execution: Guiding the execution of marketing tactics like branding, SEO, content marketing, digital ads, and social media.
- Ongoing Analysis: Continuously reviewing data and results to adjust strategies for maximum impact. They also help with budget allocation, resource management, and making data-driven decisions to drive growth.
The cost of hiring a fractional CMO varies depending on the scope of services, industry, and expertise required. On average, fees range from $2,500 to $10,000 per month. This is typically more affordable than a full-time CMO, as you pay for their services on a part-time or contract basis. Pricing may be structured as a monthly retainer or project-based fees. Discussing costs and expectations upfront is key to establishing a clear and mutually beneficial relationship.
When selecting a fractional CMO, business owners should look for:
- Proven Experience: A track record of success in your industry or niche.
- Strategic Thinking: Strong skills in crafting and executing growth-oriented strategies.
- Communication: Excellent interpersonal skills and the ability to work with your team.
- Specialised Expertise: Knowledge in areas of marketing that are key to your goals, such as lead generation, SEO, or branding.
- Adaptability: The ability to collaborate effectively with your current team and partners, adjusting as your needs evolve.
Fractional CMOs are ideal for a wide range of businesses, including:
- Startups: To establish strong marketing foundations from the beginning.
- Small Businesses: To scale marketing efforts without the cost of a full-time executive.
- Established Companies: When launching new products, entering new markets, or looking to refresh their marketing strategy. The flexible nature of a fractional CMO allows businesses of all sizes to access expert leadership that can be tailored to their needs.
While both fractional CMOs and marketing agencies provide valuable services, their approaches differ:
- Fractional CMO: Acts as a strategic leader embedded within your team, offering high-level guidance and long-term planning. They work closely with you to craft and execute tailored marketing strategies.
- Marketing Agency: Typically handles specific tasks or campaigns on a project basis, offering a wider range of services but without the same deep integration or strategic leadership that a fractional CMO provides. Choosing between a fractional CMO and a marketing agency depends on your business’s need for ongoing strategic leadership versus task-specific execution.
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